Colorado Springs Real Estate: 6 Ways to Successfully Market Your Properties Online

Most Realtors realize that mot potential home buyers are now turning to the internet to do their research before starting the process of buying a home. They continue to rely on information online throughout the duration of their search for a home, accessing it from home, work and even their phones. Proper online marketing of properties you’re selling can mean a big difference in the amount of interested buyers. Here are six important tips for real estate agents in Colorado Springs and the surrounding areas for properly marketing your properties online.

High Quality Photos: When you have prospective buyers looking at your properties online, you want them to feel as though they are right there in the home. It pays to have professional photos taken of the homes you’re listing online. In fact, if you are able, offering a 360 degree view of each room is optimal. Be sure to have photos taken of the selling points of the home as well, such as a fireplace or hot tub.

Include Detailed Descriptions: Along the same line as the photos, be sure that you give great descriptions of the key selling points of your properties. This could be anything from the fact that the kitchen was remodeled only two years ago or that the owners just installed new energy efficient windows throughout the home. Use the description area to point out selling features that cameras wouldn’t do a good job of highlighting.

Use Bullet Points: People read differently online than they do when they have a piece of paper in front of them. One of the most important things to remember is that bullet points are the best way to highlight features of the home. It’s been shown that internet users stay longer on pages with information laid out in bullet points rather than long paragraphs. Keep your info descriptive, yet concise.

Maintain Your Social Media Accounts: Not everyone is on Twitter, but you can be sure that almost all of your potential clients or home buyers are on Facebook, so make sure that your social media pages are looking good and up to date. Be sure to maintain interaction with people who visit your Facebook page or send you tweets. If a person feels that you’re responsive to their inquiries, they’ll be more likely to use you in the future.

Optimize Your Listings with Keywords: It pays to do a little SEO research and make sure that your listings are optimized with keywords in places that will ensure your properties show up on searches for similar homes in the area. If you aren’t familiar with SEO optimization, there are many books and websites on the topic if you are inclined to learn it yourself. Or you can hire an SEO specialist to create a keyword matrix for you that will highlight all of the important keywords in your area.

Allow Your Potential Clients to Contact You Online: We live in a digital age and many of your clients’ first method of contacting you might be through email, so make certain that it’s easy for interested buyers to contact you via email by listing your email address in a prominent place on your site or adding a contact box that will allow a buyer to send you an email directly from your site.

Top Ten Tips for Getting Your Home Ready to Sell

Everyone keeps telling you “It’s a buyers’ market,” and, while the real estate market may not be at its strongest, there is no need for you to settle on a selling your home at a fraction of the price that it’s worth. There are many things you can do to make sure that your home looks its best and is ready for future buyers from the moment you put it on the market. The best part is that most of the things you can do cost little to no money and only require a little of your time.

  1. De-clutter your home. The first thing most people notice when they walk into a home is how cluttered it feels. Don’t let your little messes prevent the sale of your home. It could be as simple as throwing things away and putting anything else in drawers or folders, but definitely away from buyers’ eyes, or consider renting a storage unit if needed.
  2. Hide or store overly personal items. Don’t simply put away the hair dryer. Take down as many family portraits as you can and rid rooms of any artwork that isn’t neutral. Art is subjective and, while you may love your abstract paintings, a prospective buyer might find them distracting while they look through the house. You want buyers to be able to imagine themselves living in this home, so removing any trace of your family helps them do this.
  3. Paint your walls neutral colors. Again, to prevent distraction, make sure all of the walls in your home are painted neutral colors. This can be white, beige or brown. It’s alright to add some accent colors, but make sure they aren’t too bold and serve to accent selling points of the house.
  4. Organize the closets. Whether you like it or not, people will be looking in your closets when they walk through your home. This means they are not a good place to store all of the little things that you want to keep out of site. Organize your closest and keep them clean. It may seem trivial, but disorganized closets can really turn customers off to a home.
  5. Make sure countertops, floors and appliances sparkle. When you decide to put your home on the market, take the time to do a thorough cleaning of the house, and then keep it that way. This means nightly counter wipe downs and almost daily mopping in some of the high traffic areas. But keeping these surfaces clean will appeal to potential buyers, who want to see the home at its best.
  6. Make minor repairs. It’s the little things that make a big difference. Before you sell your home, take time to check some of the small repair tasks on your honey-do list. Patch up holes in the walls, replace cracked tiles, regrout the tiles in your bathroom and fix those leaky faucets. These small repairs instantly make your house more attractive.
  7. Clean up your front yard. Curb appeal is incredibly important when you’re trying to sell your home. When people pull up to your house, they are already making judgments about it. They’re considering the neighborhood and how nice your home looks in comparison, so make sure that you clean up the front yard as much as possible and, if you can afford it, get the exterior of your home power washed and add a fresh coat of paint.
  8. Get your carpets professionally cleaned. Carpets can add so much value to a home, but they can take a lot away if they look old, dirty or worn. Invest in professional carpet cleaning to remove any stains, wear patterns or pet smells.
  9. Add a fresh smell to the home. Speaking of smells, the last thing you want a potential buyer to do when they enter your home is wrinkle their nose when they smell something funky. Open up the windows and air the place out. Add some freshly cut flowers to several rooms and put a few plug-in air fresheners around the house. A home that smells good is a house that people want to live in.
  10. Leave your house when a potential buyer visits. It’s so important that a buyer feels comfortable talking openly about a house while they’re in it and if the current owner is in the house, they can feel uncomfortable talking about the features of the home. While you may mean well, it’s best if you leave the home when potential buyers come to see it.

Empire Title Real Estate Housing Statistics – December

Empire Title of Colorado Springs

For the latest info on housing statistics in El Paso County (Colorado Springs) available in both PDF report and YouTube video formats, please click below. The video is presented by our good friend Bill McAfee, owner of Empire Title, in a format that won’t put you to sleep! Enjoy!