Most Realtors realize that mot potential home buyers are now turning to the internet to do their research before starting the process of buying a home. They continue to rely on information online throughout the duration of their search for a home, accessing it from home, work and even their phones. Proper online marketing of properties you’re selling can mean a big difference in the amount of interested buyers. Here are six important tips for real estate agents in Colorado Springs and the surrounding areas for properly marketing your properties online.
High Quality Photos: When you have prospective buyers looking at your properties online, you want them to feel as though they are right there in the home. It pays to have professional photos taken of the homes you’re listing online. In fact, if you are able, offering a 360 degree view of each room is optimal. Be sure to have photos taken of the selling points of the home as well, such as a fireplace or hot tub.
Include Detailed Descriptions: Along the same line as the photos, be sure that you give great descriptions of the key selling points of your properties. This could be anything from the fact that the kitchen was remodeled only two years ago or that the owners just installed new energy efficient windows throughout the home. Use the description area to point out selling features that cameras wouldn’t do a good job of highlighting.
Use Bullet Points: People read differently online than they do when they have a piece of paper in front of them. One of the most important things to remember is that bullet points are the best way to highlight features of the home. It’s been shown that internet users stay longer on pages with information laid out in bullet points rather than long paragraphs. Keep your info descriptive, yet concise.
Maintain Your Social Media Accounts: Not everyone is on Twitter, but you can be sure that almost all of your potential clients or home buyers are on Facebook, so make sure that your social media pages are looking good and up to date. Be sure to maintain interaction with people who visit your Facebook page or send you tweets. If a person feels that you’re responsive to their inquiries, they’ll be more likely to use you in the future.
Optimize Your Listings with Keywords: It pays to do a little SEO research and make sure that your listings are optimized with keywords in places that will ensure your properties show up on searches for similar homes in the area. If you aren’t familiar with SEO optimization, there are many books and websites on the topic if you are inclined to learn it yourself. Or you can hire an SEO specialist to create a keyword matrix for you that will highlight all of the important keywords in your area.
Allow Your Potential Clients to Contact You Online: We live in a digital age and many of your clients’ first method of contacting you might be through email, so make certain that it’s easy for interested buyers to contact you via email by listing your email address in a prominent place on your site or adding a contact box that will allow a buyer to send you an email directly from your site.